On another perspective, Rosidah et al. Most of the respondents agreed that Ayamas product label influence their behavior in selecting Ayamas Halal products. Retrieved October from http: Glossary of Marketing Term 3rd ed. Based on the analysis, it shows the result after conducting the analysis and it revealed that three hypothesis are accepted which are certification body H2 , company image H4 and product quality H5. The Global Halal Food Industry. There are four subsidiaries study also been established, namely:
It explained that purchasing the product is a smart action. New products, technologies or processes were introduce to extend and harness brand awareness to the consumers and at the same time defending and protecting the brand integrity through stringent standards, purchasing and product requirements. Thus, it is pertinent that manufacturers and producers engulfed that product quality to gain customer satisfaction and repeat purchase. This chapter discusses the measurement units, assumptions and reasons that would be used for collecting and analyzing data. It is well known that consumers for Halal products are unique. The importance of halal logo nowadays Hariz Kamal, is slowly emerging as a symbol of quality of assurance, not only for foodstuff, but also toiletries, cosmetics and pharmaceutical products.
In addition, design of the label must fully on phase with the desired image of the xase. These product quality features will not only catch the attention of Moslem consumers but also the non-Moslems.
Research Methods For Business. Customer loyalty and complex services: The company signed an underwriting agreement for the public issue of shares in lateand was then listed on the Second Board of the Kuala Lumpur Stock Exchange on November 3, Engagement, Strategies and Practice. Another limitation of the present study is that there is bias in the sample size. Xtudy in the halal industry are unique.
Reputation affects decision-making on the part of all stakeholders, thus reputation of an organization is both created and consumed by its members. Source of information will significantly influence affective attitude in selecting Ayamas products.
Kotler et al highlighted that level and consistency are the two dimensions of product quality. KFC should be prepared and responsive case to compete study its ayamas competitors through understanding the needs and wants for its target markets.
The Global Halal Food Industry. With the advancement of technology, websites is being one of the popular means in reaching the consumers.
Environmental scanning towards country chosen: Department of Islamic Development Malaysia. It always carries the meaning of freedom from defects of the product or services sthdy to the customers and it can thus generate customer satisfaction and value. Besides that, the respondents are slightly agreed that Jakim monitoring the Halal logos issued by them with the mean value of 5. It means that the respondents viewed the company that has good corporate image.
Product quality refers to the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs Kotler et al, Most of the respondents agreed that Ayamas product label influence their behavior in selecting Ayamas Halal products. Ayamas and Paul W.
Descriptive Statistics Analysis Based on the analysis, it caes that certification body has the highest mean value which is 5. Predicting intention to choose halal products using theory of reasoned action, International Journal of Islamic and Middle Eastern Finance and Management, 2 1 On the other hand, the source of secondary data will come from the articles from various related journal, magazines, and also books.
Principles of Marketing 10th ed. Penetrating The Global Halal Market: Thus, it is essential for companies to formulate their marketing strategies by giving a crux in understanding the consumer behavior in selecting Halal product.
A managerial perspective 2nd ed. Dedication in meeting the halal requirements and quality has become a work culture in Ayamas.
For knowledge of the customers’ consumption behavior to be truly meaningful, much more would have to be known about the customers’ personal values, feelings and thoughts, and case ayamas.
We are committed to achieving this goal through hard work, discipline and creative endeavour.
It explained that the respondents belief towards the company. Background of Study The uniqueness of the Halal industry is in the sense that religious values are upheld even at the point of raw materials to the consumption of a product. By having a very short time frame, it allows this research a degree of control over whom and what to measure, and maintaining the stability and validity of the construction taken.
It became a public limited company after a month later and was renamed Ayamas Food Corporation Berhad.